Privacy and what's happened in the last yearJodie Sangster, CEO, ADMA Telstra’s Digital Journey: A data driven approachDan Robins, Head of Performance, OMD Australia, Harry Lowes, General Manager Digital Marketing, Telstra
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The psychology of decision making Implementing and testing Universal Analytics through GTM and the datalayer Open source analytics: Snowplow in the real worldSimon Rumble, Head of Data, Analytics & CRM, Bauer Media Trigger Driven Marketing - How segmentation delivers Growth Brian Ritchie, Managing Partner - Elephants Can Dance (Stealth), Chief Marketing Officer - VEIN Privacy, Direct Marketing and Social Media Tracy Lu, Intellectual Property Lawyer, Allens Programmatic display: Taking ownership of your display spend and dataProgrammatic Media Buy - Post Click Analytics GA2GTM: In-place migration to tag managementChaoming Li, Digital Analytics Consultant Visual CommunicationThe Battle for Your ClickBecoming Less Wrong - A guide to basic statistics and probability - Part 1How to optimise your Google Adwords (SEM) FunnelMark Vozzo, Inbound Marketing, Salesforce.com Measuring engagement Tim Elleston, Director and Analyst, Digital Balance Call tracking and analyticsLouise Dymond, Head of Marketing, Delacon Media Attribution - The last thing to think about is the model Sam Redfern, Digital Analyst at IAG Sadly, Sam forgot to save his slides so he only has half his excellent presentation. Tag management in practiceJoey Nguyen, Head of Technology, 2Datafish Snowplow: an open source digital analytics platformSimon Rumble, Independent digital analytics guy Brandscreen: From Milliseconds to Petabytes Ian Warrington, Brandscreen The Zen of Data ScienceEugene Dubossarsky, Contexti Omniture implementation done rightNicholas Andonakis, Freelance data specialist
Education in the Digital Analytics industry
Sam Redfern, Digital Analyst
R as your entire Web Analytics workflow
Narbeh Yousefian, Web Analytics Manager at Winning Group
His presentation embedded below, but probably work better viewed directly here. New Privacy laws, Jodie Sangster, CEO ADMAA data layer standard, Simon Rumble, CTO Data RepublicIntroduction to Big Data Analytics using Hadoop: John ZanteyMedia attribution: David BrighamThe coming cookiepocalypseBook review: How to lie with statisticsBuying a tag management systemCertified Web Analyst ExamProbability and statistics in web behaviour |
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