Shanon Chan, Digital Optimisation & Analytics Manager, Aussie
Have you ever wanted Google Analytics’ “User Explorer” data in a aggregated flat table? This type of data is useful for answering questions like “What content do users view before conversion vs after conversion?” and “How many sessions do users of different segments spend on site before conversion?” to help provide the insights to power personalisation. Come along to see the analysis and some of the code used to pull the data that you can use yourself.
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Privacy, Direct Marketing and Social Media Tracy Lu, Intellectual Property Lawyer, Allens Programmatic display: Taking ownership of your display spend and dataProgrammatic Media Buy - Post Click Analytics Call tracking and analyticsLouise Dymond, Head of Marketing, Delacon Media Attribution - The last thing to think about is the model Sam Redfern, Digital Analyst at IAG Sadly, Sam forgot to save his slides so he only has half his excellent presentation. Introduction to Big Data Analytics using Hadoop: John ZanteyMedia attribution: David Brigham |
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